Oct. 5, 2022

Love Modern Decor? Check out this Wayfair Brand


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Last updated:
Oct. 9, 2022 @ 6:59 pm

Among Wayfair’s broad band of home decor products lies one curated collection of goods geared toward the modern home enthusiast. If you haven’t already been acquainted with Wayfair’s child-brand, AllModern, I’m laying out the details below!

About AllModern by Wayfair

What is AllModern?

Among Wayfair’s 7-brand group is one of the eldest siblings, AllModern. This brand was conceived in 2006 with the goal of accessible modern living in mind. The brand aims to offer a thoughtful collection of home decor and renovation goods to “everyone on every budget”.

Is AllModern part of Wayfair?

Yes! It is one of 7 Wayfair brands (including You will find the look and feel of their website to be very similar to that of however this modern brand resides as


How is it different from Wayfair?

In many ways, this brand is very similar to Wayfair. Both offer a giant selection of home decor products at great prices and with great shipping. The main difference you’ll notice is that the modern brand is a paired-down selection of products from the parent brand sprinkled in with some child-brand exclusive offerings.

Does the website carry classic modern brands?

There was a time when they used to carry high-end brands like Herman Miller, Knoll, and Kartell. However, as the Wayfair brand continued to seek out price-conscious products for its customers it looks like they no longer offer these selections. More likely than not, you will find knock-offs of classic pieces at a budget-friendly price.


Do they have a clearance or outlet section?

One of the other great things about being a Wayfair brand is the fact that AllModern has its own Open Box section called the AllModern Outlet. Here you will find discounted, clearanced, and closeout deals on hundred of products.

Is there a physical retail store?

Amazingly enough, they do! Wayfair announced the addition of AllModern’s first ever retail store located in Massachusetts in May 2022. There you can shop an even more refined collection of hundred of products from the AllModern website.

Is there an AllModern catalog?

AllModern does release a quarterly catalog to inform and inspire their customers. Anyone can access their digital catalog and they do mail print catalogs to past customers and new leads.

Photo Credit: Spacejoy

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